Marketing
Marketing sometimes gets a bad rep in the nonprofit world. Why spend time and money on your image when you have work to do to better the world? What's more - who has the capacity to manage websites and social media accounts?
Without a clear and cohesive brand and public image, how do people know who you are and the good work that you do?
Your organization is more than just a pretty (well-branded) face. It’s about heart and mission. It’s about your story and the stories of those you serve. Storytelling is no longer just for fairytales and bedtimes. Your marketing content should be infused with your mission and your story. Why?
Your story is critical to your fundraising success.